Success Strategies for Working Women
Nancy Clark

Nancy Clark is CEO of WomensMedia and is a frequent speaker on issues involving gender in the workplace.

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Double Standards For Men And Women?

October 26th, 2007

Is She Too Strong? Too Pushy?
 
 
Instead of a lawsuit, I say shine a spotlight on double standards in the workplace. People will decide what’s not acceptable behavior. Public opinion brings rapid change, and that’s what I anticipate.
—Nancy Clark
 
 
In the Harvard Business Review, Nancy Nichols writes, “Women who attempt to fit themselves into a managerial role by acting like men . . . are forced to behave in a sexually dissonant way. They risk being characterized as ‘too aggressive,’ or worse, just plain ‘bitchy.’ Yet women who act like ladies, speaking indirectly and showing concern for others, risk being seen as ‘ineffective.’”
 
Women have been caught in a double bind. We’re not part of the #1 team in business—the men’s team. That’s the situation we have today. Let’s not bemoan it—that won’t give us progress. Let’s analyze it and see where we can carve away a few more steps. Kathleen Hall Jamieson tells us, “Binds draw their power from their capacity to simplify complexity. Faced with a complicated situation or behavior, the human tendency is to split apart and dichotomize its elements. So we contrast good and bad, strong and weak, for and against, true and false, and in so doing assume that a person can’t be both at once—or somewhere in between. Such distinctions are often useful. But when this tendency drives us to see life’s options or the choices available to women as polarities and irreconcilable opposites, those differences become troublesome.” Jamieson points out that over the years women have found new options to exercise, so don’t think of yourself as permanently shackled. She states, “Put simply, over time women have learned to turn potatoes into vichyssoise.”
 
When I’m asked about this problem, I say, “When you see double standards for men and women in action, all you need to do is bring attention to the matter—without anger. Most people will make their own judgment that this is unfair treatment. Those who don’t are not ready to change—this week.
 
I don’t promote more laws and more lawsuits as the best way to proceed. Public opinion is ready to change en masse. Instead of a lawsuit, put a spotlight on double standards. Let people decide if this is acceptable behavior. Today we’re seeing that fathers and mothers are worried about sending their daughters out into a workplace that will disappoint them, year after year, with inequities.
 
Debra Meyerson of Stanford University tells us that if you want to make an effort to change the use of double standards, you have to speak up. For instance, “Jack and Mary both have clients who like them. Jack is arrogant and all you do is laugh about it. But Mary is not nearly as arrogant, yet you criticize her when she does any self-promoting. Why does he get higher marks at promotion time? Doesn’t this look like we’re using double standards? Is this fair?”
 
Tip:  Over the next week, look for instances of double standards being used for men and women in your workplace. Point out the problem without anger if possible. It’s very likely you can enlist a man to second this opinion. Honest, they’re out there ready to help!
 
 
Further Reading
 
Website, WomensMedia, by Debra Meyerson, Gender in Business—Speak Up About Double Standards
 
Article, Nancy A. Nichols, “Whatever Happened to Rosie the Riveter?” Harvard Business Review.
 
Book, Kathleen Hall Jamieson, Beyond the Double Bind, Oxford University Press.
 
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Women, Risk-Taking Can Be Good For Business

October 15th, 2007

—Enjoy Some Risk-Taking—It’s Good For Business
 
 
It’s better to be boldly decisive and risk being wrong
than to agonize at length and be right too late.
—Marilyn Moats Kennedy
 
 
Much as I’d like to say the large-scale Hagberg survey shows all Good News for women in business, I can’t lie to you. I talked about the areas where women are doing well in my blog posting, Proof That Women Make Great Managers —Studies Show Areas Where Women Excel.
 
Where aren’t they doing well? Risk-taking. Some risk-taking can help a business tap new markets and surge ahead of the pack. Of course, sometimes there’s a good reason for avoiding risk. Risk aversion is an important talent if you’re herding children away from the edge of a cliff, for example. But business is a different story.
 
Are there women who take risks as well as the best of the men? Yep, and often you’ll find them at the head of companies. That tells you something.

The Hagberg study indicates that women—in a quest to be thorough—want all the data before making big decisions. This decision-making style, which may have helped a woman reach middle management, may discourage her from taking career-advancing, high-risk assignments. It may also discourage others from thinking of her as CEO material.

Taking risks and accepting the consequences is a required skill in corporate America’s top echelons. But hey, don’t despair. This is a skill that can be learned. Which brings me to my tip of the week.

Tip:  Nancy Clark’s 5 Steps of Risk-Taking
This tip is for you—unless you’re the type of woman who readily jumps on a motorcycle and has broken at least one arm and one leg doing something risky.

1.  Go with your gut.
Trust your instincts whenever you get the feeling that something could be a good business move.

2.  Give it the pro & con test.
You know, draw a vertical line on a paper and quickly list the pluses and minuses to the move. Notice the word “quickly.” This is not a time for you to try for perfection. Tell yourself that no one is 100% right all the time and tell yourself that time is a valuable factor to consider in business. 

3.  Move the bar up.
When you analyze your Pro & Con List, notice where you’d normally draw the line that causes you to say, “Nah, this is probably a No-Go.” What happens if you raise the bar 10%? 20%? If you’re normally a risk-averse person, better raise the bar 30%. All you need to do is decide what percentage is right for you.

4.  Gain buy-in from the right people.
Enlist the best people to work with you in implementing your idea.

5.  Handle the consequences professionally.
If you’re right, that’s a great business move. Handle your public relations and let others know of your success.

If you’re wrong, it’s not the end of the world. The end of the world would be if you did nothing. Formulate your statement along the lines of, “With hindsight being 20/20, I can now see that I overestimated sales to the X group.” or “I can see that the direction we should now head in is X.”

And start watching the guys! Yes, I said it. Watch when a guy lets a mistake slide off his back. At 5 pm it’s forgotten—and that’s a good model to follow.

Now get out there and learn to enjoy taking a few more risks!
 
 
Further Reading:
 
Podcast (always less than 10 minutes), Working in Heels, by Nancy Clark, 3 Steps To Gain More Authority Take These Steps Towards Leadership & Authority
 
 
Blog, Women’s Lunch Talk, by Nancy Clark, Holistic Thinking Is A Natural For Women —No, It’s Not New Age. It’s Business. It’s How You Come Up With New Ideas.
 
Website, WomensMedia, by Kimberly Wiefling,  How to Get Out of Your Own Way —5 Strategies for Thinking Outside the Box


 
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Holistic Thinking Is A Natural For Women

October 4th, 2007

No, It’s Not New Age. It’s Business.
 
 
You can’t solve many of today’s problems by straight linear thinking. 
It takes leaps of faith to sense the connections that are not necessarily obvious.
—Matina Horner
 
 
Holistic thinking is concerned with the whole system, not just one part at a time. Women are particularly good at this—and that’s a good thing! Don’t hesitate to use this talent in business. Why would you hesitate? I’m glad you asked—this brings up a common complaint that linear thinkers toss at holistic thinkers, “You’re so scatter-brained! We were talking about going from A to B and you brought up Z. Stick to the topic!”
 
To be fair, linear thinking is a good complement to holistic thinking. If it didn’t exist we might have never ending meetings. No one wants those, but in terms of business strategy it’s crucial that your company has plenty of holistic thinkers involved who are not afraid to speak up when one of those seemingly random thoughts pops into her head. In the tip today I’ll give you a way to preface your remarks to prevent the Scatter-Brain Label.
 
Holistic thinking can help propel you to the top of the corporate ladder. Carol Bartz was the only female executive director with Sun Microsystems. Carol told me that in the directors’ meetings, she noticed how the men used their linear thinking to tackle going from Point A to Point B.  She would tell them they also needed to consider Points C and D because they could put plans into motion to begin attracting those customers now. Bartz was thinking holistically—a skill in which many women excel. Instead of welcoming this viewpoint the typical reaction was, “This meeting was called to discuss going from Point A to Point B.”  Carol left to accept the CEO position at Autodesk where her nonlinear holistic thinking is considered a positive attribute.
 
New creative outlets can be found using holistic thinking. Anne Sweeney, President, ABC Cable Groups and Disney Channel Worldwide, likes to look at the big picture and find a new door that no one has opened.  She finds excitement in turning things upside down, looking at them differently and discovering a new opportunity. Holistic thinking has served Sweeney well. Allow yourself to use it too!
 
Now, here’s the tip of the week.
 
Tip:
 
When one of those random thoughts pops into your head, speak up right away, but preface your remark with, “I know we’re talking about topic A here, but it’s important that we consider the big picture. We need to consider strategies that will include Z at this time as well. I recommend …”
 
 
Further Reading:
 
Podcast (always less than 10 minutes), Working in Heels, by Nancy Clark, Are Women As Competitive As Men?Is Competition Unfeminine?
 
 
Blog, Women’s Lunch Talk, by Nancy Clark, Are Women Afraid Of Criticism?This Is Not A Good Thing!
 
Website, WomensMedia, by Kimberly Wiefling,  How to Get Out of Your Own Way
—5 Strategies for Thinking Outside the Box


 
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