Business Communication: Using Words That Influence Action
Improve Your Business Communication Skills
By Stacey Hanke (Read about her here.)
(Listen to it here.)
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Early in my career I had a boss who was the king of the word but. His coaching sounded something like this: “You’re a strong team player, determined and driven, BUT what we need to work on is …” and “I appreciate your willingness to stay late last night, BUT …”
Every time he complimented me, the compliment would be followed by but. As a result, I stopped listening to what he said before the but and only paid attention to what came after.
Have you ever stopped to consider how many times you use the word but? I’m not saying you can never speak this word again. However, be careful of the context in which you use it. But and however can have negative connotations. For example, suppose you are in the boardroom with your team discussing how to improve sales. A team member says, “I’m really struggling in my territory because most of my clients have cut back on their budgets.” You respond, “I understand it hasn’t been easy, BUT we have a business to run and you need to increase sales.”
To maximize your influence, replace but with the word and or simply add a period. For example: “I understand it hasn’t been easy. We have a business to run and you need to increase sales.” Do you hear the difference in the tone and meaning of this sentence?
If we took the time to think before we spoke, there would be less conflict between teams and individuals.
Here’s another observation: Many of us tend to over-qualify our words when making a point. My client asked me to help him improve the way he communicated with his team. As I observed his interaction with the team, I noticed that before he made a point he’d say something like, “I’m probably way off base here …” He was minimizing his credibility and influence with those words. When a team member asked him a question, he’d begin his response with, “To be honest with you …” Did that mean that he was lying to his team prior to the question?
Women frequently tell me that they don’t want to come across as aggressive. Therefore they begin their statements with qualifiers, which makes them sound less intelligent, credible and confident. If you use lots of qualifying statements, eliminate them, get to the point and avoid wasting your listener’s time.
During a recent communication skills workshop, an executive opened his presentation with the following statement: “I want to ask you a question. What is the number one challenge in your role as a leader?” The question would have had more impact if he had simply asked it, rather than first announcing that he was going to ask it.
Many of us use qualifiers to fill gaps. Qualifiers delay our getting to the
point, frustrate our listeners and minimize our ability to influence action. Here are several common qualifiers:
“I was wondering if we might consider …”
“I think …”
“I’m probably way off base here …”
“This might be a stupid idea, but …”
“To be honest with you …”
“I want to ask you a question.”
“I’m going to tell you a story.”
How can you avoid using qualifiers? You may be using qualifiers to buy time, so instead, give yourself permission to think on your feet. Pause and take the time you need to collect your thoughts so that you sound confident, credible and knowledgeable.
Pre-plan. Consider every business conversation important. Prior to each meeting, conference call, sales call or presentation, take time to think through your ideas and choose words that will tap into areas that your listeners consider important.
Begin today by asking for feedback on the words you choose. You may be surprised to learn how words are working for or against you.
Be sure to visit our site, WomensMedia to get Expert Advice for Business Women.
For quick updates for Business Women you should follow NancyFClark on twitter here, or StaceyHanke here.
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On our website, WomensMedia you should read this: Business Communication: 5 Tips for Building Your Authority, or this: Business Networking: 8 Great Strategies for Working Any Room.
It may help to listen to Should You Brag Or Act Humble? —How To Promote Yourself Without Bragging
or read it here.

