Success Strategies for Working Women
Nancy Clark

Nancy Clark is CEO of WomensMedia and is a frequent speaker on issues involving gender in the workplace.

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Is Negotiation Different For Women?

July 16th, 2007

Women Have A Head Start With Win-Win Negotiation
 
 
Most men are on the lookout for any opportunity to negotiate. It’s a game to them—and it should be for women too, because . . . you get more of the stuff you like. Erase the image from your mind that a negotiation is something that only happens when you sit down to draw up a contract or ask for a raise. It happens much more often than that! You might be interested in moving your office or desk, having your boss give one of your tedious tasks to someone else, or having someone other than you take the minutes at those meetings. You have a chance to gain whatever you want, but it takes negotiation. Super negotiators are not born that way. They learn how to negotiate. And so can you.
 
In their book, The Shadow Negotiation, Deborah Kolb and Judith Williams state that we women “let opportunities to negotiate slip by us unclaimed or unnoticed. Cramped by circumstance, with no magic up our sleeve, we don’t consider negotiation a possibility. We just make do and move on, not realizing that we might have bargained. Often, from lack of training or experience, we fail to recognize that we are in the midst of a negotiation until it is too late to change the outcome.”
 
There’s Good News and Bad News for women and negotiation. The Bad News is that most of us have been conditioned to “make sure everyone gets along.”  So, we try to avoid conflict. If this is a pattern that you’ve been following, I’m sure you’ve lost out on a lot of things. You need to realize that negotiation does not have to be a win-lose conflict. It can often be a plus for both sides—a win-win situation. While you’re still in your Conflict Avoidance Stance, you don’t look strong at the table. And when you don’t look strong, other people will jump at the chance to undermine your credibility and even your right to have a position in the discussion. In my tip today, I’ll address this issue. You’ll also be helped by taking a few minutes to play my podcast, Powerful Body LanguageWomen, Change Your Body Language, Change Your Message.
 
The Good News for women is that we tend to be good at building relationships. And guess what? Your skills of connection are valuable for discovering the other party’s hidden agenda. In any negotiation there are two things going on at the same time. There’s the substance of the problem you’re trying to solve. And there’s a big something under all that—there’s the shadowy interpersonal communication that takes place concerning how each party wants to handle the negotiation and what the talk and gestures convey about relationships and expectations. You know how solving a problem within a family is not just about the logical variables. Yep, you know about that.
 
I want you to become an expert at drawing out the shadow negotiation. State the problem and how it affects you. Show the other people involved that you value them and their ideas. Your goal is to have both parties look at the situation from different perspectives and work together to come up with a creative solution. As the discussion gets underway, look for the underlying feelings and bring them to the surface. Talk about them. They’re important if you want to solve the problem. It may be that one person feels his or her opinions don’t get enough attention. You need to let others know that these feelings are important to you. It’s possible for those involved to come away from the table with better relationships. And with better relationships, problems are solved faster..
 
Here’s the tip.
 
Tip:
At the beginning of a negotiation, establish your I-Belong-At-This-Table position by stating your interests. This must be done in a firm, but not hostile, manner. You have a right to advocate for your interests. Silently repeat this mantra: I will not become defensive! There is no reason to become defensive—you have a right to work for your interests. State the current situation, how it affects you, and how it affects the company. Doing this will help you appear strong and with every right to have a place at the table—the negotiation table.
 
 
 
Further Reading:
 
Podcast, Working in Heels, by Nancy Clark, Powerful Body Language Women, Change Your Body Language, Change Your Message
 
Blog, Women’s Lunch Talk, by Nancy Clark, More Money? Do You Want To Ask For A Raise? How To Ask For A Raise Even Though It’s Not The Perfect Time (It never is!)
 
Website, WomensMedia, by Deborah Kolb and Judith Williams, Listening to Women: New Perspectives on NegotiationWomen Have Powerful Insights In Negotiation
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