Communicate Without Losing Your Authority
Assertive, Not Aggressive, Works Best For Women
(Listen to it here.)
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Women know how important communication is—and sometimes just knowing that causes a problem. Let’s say you’re anxious about talking with someone under your supervision. He, or she, is not doing the job as you’d like. You need to point out the problems, but you’re worried about coming on too strong—too aggressive, and you’re worried about the employee’s reaction. In a effort to minimize repercussions, we often add a few sentences here . . . and a few sentences there . . . and pretty soon, the message is lost.


