The She’s-Not-Important Stereotype
Don’t Let This Stereotype Stick To You
You can’t deny it, in a business environment, as you scan a room of new faces, you notice which are men and which are women. You can’t avoid this. Studies show that we have to decide which gender we’re looking at before we can do anything more. In the fraction of a second before logic sets in, your brain makes use of stereotypes stored there to make things easier for you. Sounds like a good thing? Not if that stereotype whispers to your brain, “She’s probably not important.” as you single out a woman. This certainly is an obstacle for women, but now that you know it, here’s how you can prepare ahead of time to deflect that stereotype as others scope you out and assess your worth from a first impression.
The She’s-Not-Important Stereotype [5:46m]: