by Sharon Michaels (Read about her here.)

 

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A little over a year and a half ago I began my own Internet radio program called “Women Enjoying Success” on blogtalkradio^sm. My weekly 30-minute Internet radio show now has over 7,000 listeners, and approximately 70 episodes are available on iTunes as podcasts.

I’ve learned that if you are willing to put in time, energy and effort, an Internet radio show can prove to be a powerful marketing tool for your business.

I can’t remember exactly how I came across blogtalkradio^sm. But when I read that it would be easy to begin my own show, and that it was also a free service, I decided to jump into weekly broadcasting with both feet.

During the past 18 months, here’s what I’ve discovered:

1.  The discipline of producing, developing and hosting a weekly radio show keeps me current with what is new and developing within my field, coaching women entrepreneurs.

2.  I now have multicultural and global exposure that I probably could not have gotten anywhere else.

3.  I’ve met women experts in a variety of disciplines and have globally expanded my professional network.

4.  My weekly Ezine subscriptions have steadily increased, and with the new Ezine subscriptions have come loyal clients and customers.

5.  I have developed teleconferences, special reports, e-books, e-courses, articles, blog posts and audio products from the materials I’ve gathered and used on my radio shows.

6.  I have increased my Google rankings.

7.  I am now a sought after expert regarding women in business.

I won’t lie to you. You have to be willing to make a commitment to the success of your radio broadcasts. There has to be a commitment to content-rich programming. It takes time to find guests, create materials and produce a quality show that will have listeners coming back for more.

Here’s what it takes to get started:

1.  Sign up for a free blogtalkradio^sm account.

2.  Think of a good strong name for your show, one that will tell listeners what to expect when they call in and listen.

3.  Decide on the day, time and frequency of your show.

4.  If you like, you can go in with several other like-minded success-oriented entrepreneurs and develop a joint radio show.

5.  Take the blogtalkradio^sm online new-host training. It is conducted at your pace and on your time schedule.

6.  Develop the first few shows and get them on the air.

7.  Begin publicizing your radio show on Twitter, Facebook, in your newsletter, on your business card and places where you connect with your target market.

Producing and hosting my own Internet radio show has proven to be a great business-building and marketing tool. I recommend that you take a few minutes to check out Internet radio, because it may prove just as valuable for you.

Be sure to visit our site, WomensMedia to get Expert Advice for Business Women.

On our website, WomensMedia you should read these excellent articles:

Stop Treating Your Business Like a Hobby! and

Understanding Moneymaking Activities: 5 Tips for Business Owners and

Women in Business: Stop, Look, Listen and Succeed

For quick updates for Business Women you should follow NancyFClark on twitter here, or SharonMichaels here.

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