Marketing for Business Women: Three Inexpensive Ways to Reach Your Target Market
by Sharon Michaels (Read about her here.)
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There are some powerful and inexpensive ways to market your business using your computer and the Internet. It doesn’t matter if you are spending hundreds or thousands of dollars, or using the many free marketing tools available on the web, the key to a successful income-producing marketing plan is to aim your efforts at your target market.
My advice is to truly understand your target market and be able to relate effectively to their needs, wants and desires. You may want to ask yourself these questions:
- Who will be purchasing my products or services?
- Why do they want to purchase my products/services?
- How will my products/services enhance my customer’s life?
- What specifically do I want my target market to know about the product/service I’m providing?
- How easily can my target market find and purchase my products or services?
With those questions in mind, let’s look at a few inexpensive ways to reach and impress your ideal customers.
1. Blogging - I am a big believer in blogging as long as you use your blog to provide information that will actually be read and used by your target market. If you choose to use your blog as a marketing tool, then it is your responsibility to provide meaningful information. Don’t waste time blogging if you are not providing your target market with valuable tips, strategies and how-to’s.
Free blogging platforms are available that make it easy to start and develop a blog. These platforms also provide templates, so your blog will instantly have a professional and interesting look and feel. A well read and respected blog takes a commitment of time and effort. To provide an effective blog you should plan on updating your posts at least once a week and preferably two or more times per week.
2. Reviewing books and products – Major websites, such as Amazon.com and Barnes and Noble, provide free venues with which to reach your target market. Do a little research and find out where your target market shops. Go to those sites and begin reviewing products. Most sites allow a link to your website from each review you write – that’s free advertising.
Reviewing products is one more way to not only reach your target market but to set yourself apart as an expert in your field. Reviews are a targeted way to get your name and website listed in Google rankings, too. The more you write for the web, the more your target market will begin to know you, like you and trust you as the “go to” person in your field. Look around your bookshelf, office and home and decide which products you can begin reviewing today.
3. Free conference call services – FreeConferenceCall.com is the one I use for my tele-seminars and tele-conferences. I have a dedicated telephone number assigned to me and I’m able to schedule calls any time of day, any day of the week. I also have the capability to record my calls for use as a product or free give-away.
Clients and customers are looking for information to enhance their personal and professional lives, and if you can provide that information they will readily buy your products and use your services. One way to reach your ideal market, and to set yourself apart as an expert, is to provide tele-seminars and tele-conferences. In addition, you can then re-purpose the scripts from those calls into special reports and blog posts.
My advice is to make the best use of the free and inexpensive marketing tools available on the Internet. With the right marketing plan and a clear vision of your target market, you can reach that market right from your computer.
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Be sure to visit our site, WomensMedia to get Expert Advice for Business Women.
On our website, WomensMedia you should read these excellent articles:
- Financing a New or Growing Business: The Basics
- Team Branding: A Step-by-Step Path to Recognition
- 8 Great Strategies for Working Any Room
For quick updates for Business Women you should follow NancyFClark on twitter here, or SharonMichaels here.
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