by Nancy F Clark (Follow me on Twitter)
Partnering with Forbes: Thirty Women Entrepreneurs To Follow On Twitter

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It’s not bragging if you can back it up.
—Muhammad Ali

Ali can get away with bragging but we women can’t. We must walk a fine line between informative self-promotion and outright bragging. Most of us have been raised on the little girl admonitions, “It’s not nice to brag!” and “Who does she think she is?”  As long as these sayings are still playing in your mental background, you’ll feel uncomfortable when you know you’re bragging. And when you’re uncomfortable, other people focus on your discomfort. You don’t want that! The secret I can tell you is how to promote yourself just short of bragging. And that’s something you probably do want.

You need to self-promote—even if you’re not interviewing for a job. As you meet people they’re going to form split-second impressions of you. If you’re a woman, that may tend toward the sister, wife, mother, girlfriend, low-level employee, or helper images. Remember this and craft something in the beginning of a conversation that sets them in the right direction. I’ll tell you 2 simple ways to craft it in the tips of the week.

Meanwhile, for the guys who tell me they read this blog, women are not impressed the same way men are. For instance, men are often impressed when another man mentions his car by brand. Or, as I saw, a man left his Ferrari keys on the table during an entire dinner. For women, this type of display is too blatant. We don’t feel we should do it; we won’t allow other women to easily do it; and we see through it when men do it. You know, maybe we should ease up. Or not. On the other hand, women, if you’re talking only to men, you can take it up a notch without worry. Mention the private jet business trip you took, even if it was ages ago, and watch the men’s heads swivel around. Same thing with the 6-figure and 7-figure contracts your company is involved with. It will earn you respect. Just don’t try it with women.

Here’s my Women in Business Tip of the Week. Actually, there’s two this week!

Tip 1:
Rather than saying, “I have …,” or “I can do …,” the secret is finding an item in the conversation that relates to your accomplishment. Then start with something like, “I learned X when I was faced with a problem at IBM. I had to…”  Talking about what you learned or experienced keeps you just short of bragging—right where you want to be.

Tip 2:
You know how comfortable you feel when you’re telling someone about a memorable vacation you took? I want you to take a piece of paper, right now, and jot down a list of items from your life or career that are memorable, including a few that are impressive. I want you to craft what Peggy Klaus calls a “bragalogue.”  Pretend you’re writing a screenplay that only includes the good parts. OK, throw in a couple missteps to show your humility (we still are expected to be somewhat humble) and to show your sense of humor. This is now Your Story—a story you enjoy talking about.

Now, get out there and tell Your Story!

Be sure to visit our site, http://www.womensmedia.com/ to get Expert Advice for Business Women.

Website, WomensMedia, by Simon and Pedersen, Communicating With Men at Work

Be sure to visit our site, www.WomensMedia.com to get Expert Advice for Working Women.

See our related article: How to Get Out of Your Own Way —5 Strategies for Thinking Outside the Box

See our latest on Forbes

by Nancy F Clark (Follow me on Twitter)
Partnering with Forbes: Thirty Women Entrepreneurs To Follow On Twitter

Sign up for the WomensMedia Newsletter. We make it easy!

It’s better to be boldly decisive and risk being wrong
than to agonize at length and be right too late.
—Marilyn Moats Kennedy

Much as I’d like to say the large-scale Hagberg survey shows all Good News for women in business, I can’t lie to you. I talked about the areas where women are doing well in my blog posting, Proof That Women Make Great Managers —Studies Show Areas Where Women Excel.

Where aren’t they doing well? Risk-taking. Some risk-taking can help a business tap new markets and surge ahead of the pack. Of course, sometimes there’s a good reason for avoiding risk. Risk aversion is an important talent if you’re herding children away from the edge of a cliff, for example. But business is a different story.

Are there women who take risks as well as the best of the men? Yep, and often you’ll find them at the head of companies. That tells you something.

The Hagberg study indicates that women—in a quest to be thorough—want all the data before making big decisions. This decision-making style, which may have helped a woman reach middle management, may discourage her from taking career-advancing, high-risk assignments. It may also discourage others from thinking of her as CEO material.

Taking risks and accepting the consequences is a required skill in corporate America’s top echelons. But hey, don’t despair. This is a skill that can be learned. Which brings me to my tip of the week.

Tip:  Nancy Clark’s 5 Steps of Risk-Taking

This tip is for you—unless you’re the type of woman who readily jumps on a motorcycle and has broken at least one arm and one leg doing something risky.

1.  Go with your gut.
Trust your instincts whenever you get the feeling that something could be a good business move.

2.  Give it the Pro & Con Test.
You know, draw a vertical line on a paper and quickly list the pluses and minuses to the move. Notice the word “quickly.” This is not a time for you to try for perfection. Tell yourself that no one is 100% right all the time and tell yourself that time is a valuable factor to consider in business.

3.  Move the bar up.
When you analyze your Pro & Con List, notice where you’d normally draw the line that causes you to say, “Nah, this is probably a No-Go.” What happens if you raise the bar 10%? 20%? If you’re normally a risk-averse person, better raise the bar 30%. All you need to do is decide what percentage is right for you.

4.  Gain buy-in from the right people.
Enlist the best people to work with you in implementing your idea.

5.  Handle the consequences professionally.
If you’re right, that’s a great business move. Handle your public relations and let others know of your success.

If you’re wrong, it’s not the end of the world. The end of the world would be if you did nothing. Formulate your statement along the lines of, “With hindsight being 20/20, I can now see that I overestimated sales to the X group.” or “I can see that the direction we should now head in is X.”

And start watching the guys! Yes, I said it. Watch when a guy lets a mistake slide off his back. At 5 pm it’s forgotten—and that’s a good model to follow!

Now get out there and learn to enjoy taking a few more risks!

Be sure to visit our site, www.WomensMedia.com to get Expert Advice for Working Women.

See our related article: How to Get Out of Your Own Way —5 Strategies for Thinking Outside the Box

See our latest on Forbes

by Nancy F. Clark (Follow her on Twitter)
See the latest on Forbes
Named one of Forbes: Thirty Women Entrepreneurs To Follow On Twitter

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“The only safe ship in a storm is leadership.”

—Faye Wattleton

What do you think it takes to move from a manager to a leader in your field? Conventional wisdom lets us believe that working hard at our assigned tasks is what’s required, but there’s a difference between being a manager and being a leader. Take a look at the table by Ellig and Morin’s below. Which category better represents how you’re operating today?

Are you a manager or a leader?

Chances are most of you will see that you’re currently operating at the manager level. There’s nothing wrong with that . . . unless you thought you were aiming to be a leader. There are steps you can take to rise to this higher level. I’ll give you my three easy steps. Consider each step as adding a garment to your daily wardrobe that you’ll be wearing to work from now on.

Step 1:  Pin down your goals and values and communicate them to others. (My tip this week is related to this.)

Step 2:  Be a visionary with new ideas—don’t accept things as they’ve always been done. Inspire others with your ideas and enthusiasm. Encourage them to speak up with their ideas and the problems they see at work. Let others know you’ll hear them out and will consider their suggestions when you make decisions. But, when you make your decisions, you’ll proceed directly to Step 3 below.

Step 3:  Be bold and assume “the buck stops here” mantle, knowing full well that this means you may have a few dissenters. You should expect this and stop trying to make everyone happy!

Here’s my tip of the week.

Tip:

Many of you have told me you appreciate it when I give you a script to work with. Here’s one for you to use when talking with higher ups in your company.

I like working for this company and my goal is to reach the leadership level in X (marketing, etc.). I would appreciate it if you consider me for any new projects, teams, or studies that deal with this.

(Now if you want to carry this conversation to a higher plane—as a leader would—add the following.)

If you’re interested, I have an idea for a survey which would provide information to benefit the company. Would you like me to email it to you and then we could meet to discuss it?

You get the idea. If you want to be a leader, add these 3 pieces of advice to your working “wardrobe.”

Be sure to visit our site, www.WomensMedia.com to get Expert Advice for Working Women.

Sign up for the WomensMedia Newsletter. We make it easy!

Further Reading:

WomensMedia, by Rebecca Hourston, The 3 Most Self-Destructive Behaviors and How to Change Them

WomensMedia, by Natalie R. Manor, Leadership & Confidence
—Many Women Are Competent, but Lack Confidence

(Listen to it here.)

Be sure to visit our site, www.WomensMedia.com to get Expert Advice for Working Women.

What if you asked 2,250 adults across the U.S. who makes a better political leader, a man or a woman? And what if you divided leadership into 8 character traits?

Luckily for us, the Pew Research Center found the money and the people to fund a well-run survey asking these exact questions. What did they find? They found a paradox in our society.

(Listen to it here.)

Be sure to visit our site, www.WomensMedia.com to get Expert Advice for Working Women.

One component of a good leader is having a vision for the future of the company. On a personal level, each of you needs a vision. What do you want to achieve? What will make you happy? Your choices on both levels, the corporate and the personal, are very important and very easy to botch.

(Listen to it here.)

Be sure to visit our site, www.WomensMedia.com to get Expert Advice for Working Women.

What do you think it takes to move from a manager to a leader in your field? Conventional wisdom lets us believe that working hard at our assigned tasks is what’s required, but there’s a difference between being a manager and being a leader.

(Listen to it here.)

Be sure to visit our site, www.WomensMedia.com to get Expert Advice for Working Women.

Ambition has two components: Master and the public recognition of it. Scientific research does not show any difference between ambition in boys and girls. But something happens as a girl becomes a woman. Public recognition becomes a no-no for women. And we buy it! We give it the Eww-Factor and say, “It doesn’t matter if anyone else knows how accomplished I am. It’s enough that I know.” Well in the workplace, that attitude will not get a woman promoted.